What We Do
Our services are tailored to meet each client’s unique challenges and opportunities:
Brand Development/Creation
Sourcing, production and brand architecture, positioning pricing, packaging messaging, and trade marketing.
Business Development
Evaluation of current plan and development of new commercial strategy, showcasing of client’s brand to list of key buyers, importers, wholesalers and trade accounts, design and execution of marketing programs.
Sales & Distribution
Management, organization, planning, budgeting, and analysis of patterns & opportunities, including channel & qualified account targeting.
Market Evaluation
Sales, category & market analysis, wholesale support strategies & sales tools, distributor reviews – expectations – strategic options
Pricing & Promotion Strategy
Pricing models and strategies, promotional price and incentive strategies
Presentation Strategies
Brand, wine and channel-specific messaging & strategies, key account relationships, tactics, campaigns.
Marketing & Servicing the Trade
Supplier communications, press contacts, trade hospitality & events, virtual & onsite market work including sales meetings, and other value-adding strategies.
Organizational Evaluation & Enhancement
Assessment and design of organizational structure, training and mentoring of key employees
Talent Acquisition
Hire top talent aligned with strategic goals through expert industry insight and a trusted network.
Compliance & Operational Support
Logistics support for exportation and distribution, federal and state compliance and licensing requirements, sample shipments, and product regulations.